descripción del trabajo

pstrongAbout Tuscany Now More /strong /ppFounded in 1990 by husband and wife Simon Ball and Barbara Boni, Tuscany Now More is a family-run agency specialising in luxury, handpicked Italian holiday rentals. We offer a curated portfolio of villas across Tuscany, Umbria, Veneto, and Lazio, supported by a complimentary concierge service that provides guests with exclusive insider access to Italy’s finest experiences and services. Each property is personally inspected by our specialist team, and our deep local knowledge, close relationships with villa owners, and personalised service are at the heart of everything we do. /ppbr/ppstrongThe Role /strong /ppThe Senior Copywriter will be responsible for protecting and maintaining Tuscany Now More’s brand voice and copy quality across all core marketing channels during a period of maternity cover. A key focus of this role includes ownership of the ongoing content planning and prioritisation across email, social media, and the blog, operating within established content pillars and frameworks to ensure consistency and alignment with commercial and marketing objectives. /ppbr/ppThe Senior Copywriter will also act as the primary editorial and brand gatekeeper, briefing, editing, and approving content produced by the freelance content writer. This requires strong editorial and brand judgement, the ability to work independently within defined guidelines, and the confidence to apply tactical decision-making to day-to-day content priorities. /ppbr/ppstrongKey Responsibilities /strong /ppstrongCopywriting /strong /pulliWrite, edit, and proofread original and compelling content for press ads/advertorials, collateral, direct mail, digital advertising, website landing and product pages, and twice-weekly email marketing campaigns /liliCraft strategic, platform-specific copy for social media channels including LinkedIn, Instagram, Facebook, and YouTube /liliEnsure all copy is brand-aligned, conversion-focused, and consistent in tone, messaging, and quality /liliMaintain and apply Tuscany Now More’s verbal brand identity across all channels /li /ulpbr/ppstrongContent Planning Editorial Ownership /strong /pulliOwn day-to-day content planning and prioritisation across email, social media, and the Discover Italy blog, operating within established content pillars and frameworks /liliManage the rolling content calendar, making informed editorial decisions on which villas, destinations, or collections to prioritise week to week /liliEnsure content supports commercial and marketing objectives while adapting plans responsively based on performance, seasonality, and sales priorities /li /ulpbr/ppstrongEditorial Oversight /strong /pulliAct as final editorial sign-off for all written marketing content before publication /liliBrief, guide, edit, and approve content produced by the freelance content writer, ensuring that messaging hierarchy is clearly communicated and SEO/GEO best practices are followed /liliProvide clear, constructive feedback to maintain high editorial standards /li /ulpbr/ppstrongSEO Performance Awareness /strong /pulliApply strong on-page SEO principles across all written content /liliEnsure content aligns with search intent and supports discoverability /liliUse social and content performance insights to make informed tactical decisions around content planning and optimisation /li /ulpbr/ppstrongCandidate Requirements /strong /ppstrongEssential /strong /pulliFluent English speaker /liliB.A. in Writing, English, or a similar degree, or equivalent experience /liliProven experience as a senior or highly experienced copywriter, ideally with in-house experience /liliStrong background in writing conversion-focused web copy (product pages, landing pages, campaigns) /liliExperience owning or contributing to content planning and editorial calendars /liliAbility to work autonomously, take initiative, and confidently present ideas /liliConfidence in editing and approving other writers’ work /liliExcellent understanding of brand voice, tone, and messaging consistency /liliSolid working knowledge of SEO best practices /li /ulpbr/ppstrongHighly Desirable /strong /pulliExperience in the luxury travel, hospitality, or lifestyle sector /liliStrong knowledge of Italy, Italian culture, geography, and travel experiences /liliAbility to write with authority and nuance about destinations and place /li /ulpbr/ppstrongPracticalities /strong /pulliThis role is offered on a freelance, fixed-term basis to cover maternity leave (approximately 10 months) /liliHybrid working model, with the expectation of approximately three days per week in the Barcelona office and two days per week remote /liliCandidates must have the right to work in Spain and be able to freelance legally from Barcelona /liliOccasional opportunities for familiarisation (FAM) trips to Italy may be offered to deepen product knowledge and support content authenticity /li /ulpbr/ppstrongFreelance retainer: €4,000 per month /strong /ppbr/ppstrongHow to apply /strong /ppPlease email the following to  /ppstrongSubject line: /strong emSenior Copywriter – Maternity Cover /em /pullistrongCV /strong outlining relevant experience /lilistrongCover letter /strong explaining your interest in the role and your suitability /liliA strongshort, tailored portfolio /strong (PDF or document, strongnot a website link /strong), including strong3–5 relevant writing examples /strongselected specifically for Tuscany Now More /li /ulpstrongApplications that do not include a tailored portfolio may not be considered. /strong /p