descripción del trabajo

Job Overview

As Marketing Specialist, you will manage all aspects of the Paid Media strategy, Marketing operations and large-scale campaigns across different acquisition channels. Your responsibilities will range from planning, implementing, analyzing and optimizing across different online marketing activities, ensuring high standards of efficiency and optimization to maximize sales, margins and new customer acquisition while lowering cost per acquisition.

Experience with Pay-Per-Click , display retargeting, Meta Ads and other Social Media advertising are needed for this role. The ideal candidate will be comfortable as well with Google analytics and other analytics tools.

Main tasks & Responsibilities

As Marketing Specialist, you will be responsible for:

• Daily maintenance and coordination of paid media campaigns across both Search Engines and other social advertising platforms
• Search and retargeting campaign setup, daily optimization
• Effectively manage your channels to drive cost effective ROI
• Generate and expand keywords, maintain campaign negatives and A/B testing ad copy
• Data-driven optimization leveraging Google analytics and other reporting tools
• Performance monitoring and account reporting
• Advert and campaign A/B testing for optimization
• Drive and rollout best practice across platforms
• Oversee the performance with data monitoring, identifying emerging trends, threats, innovations and competition
• Deliver a clear, concise and reliable strategy on all activities to key stakeholders and clients

Requirements

• Proven experience managing Google Ads and other areas of digital media
• Strong analytical skills and problem solving mentality
• Strongly numerate and comfortable manipulating data sets
• Good communicator, comfortable with showing what data means and how we can take action based upon it
• A working knowledge of Google Analytics
• Excellent English written & verbal communication skills
• Excellent time management and prioritization skills
• Work attitude with focus for high accuracy and attention to details