descripción del trabajo

pstrongPosition Overview /strong /ppbr/ppIn line with the competitive landscape of the Spanish automotive OEM market — characterized by rapid electrification, strong entry of Chinese brands, increasing digital lead acquisition, and high dependence on dealer network conversion — we are seeking a New Media Manager to drive brand visibility, audience engagement, and lead generation across Spain. /ppbr/ppThis role goes beyond content posting. It requires strategic planning, performance orientation, a deep understanding of the Spanish digital ecosystem, and the ability to convert online engagement into measurable business outcomes (traffic, test drives, leads, and brand consideration). /ppbr/ppThe ideal candidate combines content strategy, performance mindset, and community intelligence, acting as a bridge between brand, media, dealer network, and sales teams. /ppbr/ppbr/ppstrongKey Responsibilities /strong /ppbr/pp1. Social Media Strategy Brand Positioning /ppbr/pp• Develop and execute annual and quarterly social media strategies aligned with OEM brand positioning and Spanish market launch priorities. /pp• Define content pillars (product, technology, NEV education, lifestyle, CSR, dealer activation, etc.) to strengthen brand awareness and consideration. /pp• Ensure consistent brand tone, visual identity, and messaging across all digital platforms. /pp• Benchmark competitors (EV brands, emerging Chinese OEMs, traditional brands) and identify differentiation opportunities. /pp• Lead live-streaming strategy across new media platforms. /ppbr/ppbr/pp2. Platform Management Content Operations /ppbr/pp• Manage social media agencies to ensure delivery against established KPIs. /pp• Supervise official brand accounts on Instagram, TikTok, YouTube, Facebook, and LinkedIn (if B2B/fleet focus applies). /pp• Plan, script, coordinate production, and publish short-form videos, launch content, behind-the-scenes materials, auto show coverage, and influencer collaborations. /pp• Localize global HQ assets for Spanish audience relevance (language, cultural nuance, regulatory compliance). /pp• Develop and maintain content calendars aligned with brand editorial plans, vehicle launches, campaigns, seasonal promotions, and dealer events. /ppbr/ppbr/pp3. Performance Lead Conversion Focus /ppbr/pp• Design social media funnels linking awareness → engagement → website traffic → lead generation → dealer test drives. /pp• Collaborate with Media Performance Marketing teams to optimize paid social campaigns (Meta Ads, TikTok Ads, YouTube Ads). /pp• Track KPIs including engagement rate, cost per lead, click-through rate, conversion rate, and assisted conversions. /pp• Optimize creatives and messaging based on data insights to improve ROI and marketing efficiency. /ppbr/ppbr/pp4. Community Management Reputation Control /ppbr/pp• Monitor and manage community interactions, ensuring timely and professional responses. /pp• Identify potential reputation risks and coordinate with PR and Legal for issue management. /pp• Develop strategies to transform dissatisfied customers into brand advocates. /pp• Analyze audience sentiment and provide structured feedback to Marketing, Sales, and After-sales teams. /ppbr/ppbr/pp5. Influencer KOL Collaboration /ppbr/pp• Identify and manage collaborations with automotive influencers, NEV opinion leaders, lifestyle creators, and local KOLs. /pp• Evaluate influencer ROI (engagement quality, traffic generation, brand sentiment impact). /pp• Support product launches, auto shows, and experiential events with influencer amplification. /ppbr/pp6. Dealer Digital Enablement /ppbr/pp• Provide standardized digital guidelines to the dealer network for local social media execution. /pp• Ensure brand compliance across dealer-managed digital channels. /pp• Support dealers with localized content templates and campaign toolkits to improve regional lead generation. /ppbr/ppbr/pp7. Reporting Strategic Insights /ppbr/pp• Establish dashboard reporting systems integrating platform data, paid performance metrics, and CRM lead feedback. /pp• Deliver monthly and quarterly digital performance reports with actionable recommendations. /pp• Provide insights on Spanish consumer behavior trends in NEV/EV adoption, mobility perception, and digital engagement patterns. /ppbr/ppbr/ppstrongQualifications /strong /ppbr/ppEducation Experience /ppbr/pp• Bachelor’s degree or above in Marketing, Communications, Digital Media, or a related field. /pp• Minimum 4–6 years of experience in social media management or digital marketing. /pp• Experience in automotive OEM, EV brands, or high-value consumer goods strongly preferred. /pp• Proven experience managing multi-platform brand accounts with measurable performance outcomes. /ppbr/ppbr/ppProfessional Competencies /ppbr/pp• Strong understanding of the Spanish digital media ecosystem and consumer behavior. /pp• Content creation capability (short-video scripting, production coordination, storytelling). /pp• Data-driven mindset with the ability to interpret platform analytics and optimize campaigns. /pp• Knowledge of paid social mechanics and collaboration with performance teams. /pp• Understanding of the automotive customer journey (awareness → consideration → test drive → purchase). /pp• Ability to clearly explain product features and technologies to target audiences. /ppbr/ppCore Attributes /ppbr/pp• Strong communicator with content-creator mindset. /pp• Results-oriented and ROI-driven. /pp• Strong cross-functional collaboration skills (Sales, PR, HQ Marketing, Dealers). /pp• Able to operate in fast-growing OEM environments with high launch intensity. /pp• Structured, detail-oriented, and execution-focused. /ppbr/ppbr/ppLanguage Requirements /ppbr/pp• Fluent Spanish (native or equivalent professional level). /pp• Professional working proficiency in English. /ppbr/ppAdditional /ppbr/ppThis role may undertake other related responsibilities based on business development needs and brand expansion strategy in Spain. /p