descripción del trabajo

Asignatura: History of Advertising and Public Relations

Curso: 1o.

Perfil: Doctor/a Acreditado/a.

Idioma: inglés.

Créditos: 6 ECTS.

Formación presencial

The main goal of the course is to give the students basic theoretical knowledge about the development and evolution of Advertisement and Public Relations, along with the most outstanding contributions in these fields throughout history to the present day. In addition, the course analyzes the work of professionals who have developed Public Relations methods and techniques, from the beginning of recorded history through the present.

Inicio del primer semestre: 29 septiembre 2025

Finalización del primer semestre: 6 febrero 2026

Horarios

Lunes: 9:00h a 11:00h + 11:30h a 13:30h

Martes: 9:00h a 11:00h + 11:30h a 13:30h

Jueves: 9:00h a 11:00h + 11:30h a 13:30h