Responsibilities

Develop and execute brand marketing strategies to grow brand awareness and engagement
Manage and inspire the creative team (designers, copywriters, video producers)
Lead italki’s global social media presence (Instagram, X, YouTube, LinkedIn, etc.)
Oversee PR activities and manage media communications when needed
Work closely with cross-functional teams (Product, Service, SEO/GEO, Content, CRM) to ensure brand consistency
Create authentic stories that connect italki users, teachers, and language learners
Build and maintain partnerships with influencers, language creators, and media

Requirements

Strong command of English, both verbal and written, with proficiency at C2 level.
8+ years of experience in brand marketing, creative direction, or social media management
Bachelor’s degree in Marketing, Communications, or a related field.
Strong creative and storytelling skills
Hands-on experience managing and growing social media platforms
Strategic thinker who can balance big-picture branding with on-the-ground execution

Plus

Experience in the language learning/education industry preferred
Background as a language teacher, language learner, or polyglot is a strong plus
Prefer a strong entrepreneurial mindset